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Practical ideas on brand perception, branded content, digital PR, topical authority, personal brand and the new AI-driven SEO. Original content from Affinity PRO.
What branded content really is, how it differs from link building, and how to use it so the market and AI perceive your brand's value.
Read article →Why digital PR is key in the new SEO: contextual authority, brand mentions and relevance in front of generative AI search engines.
Read article →What digital PR for SEO is, how it differs from classic link building, and how it improves your brand's reputation with AI.
Read article →What GEO is, how it differs from SEO, and why there's no GEO without SEO in search engines like ChatGPT or Perplexity.
Read article →How to align vision, mission, values and perception goals to build a coherent, credible brand narrative in the age of AI.
Read article →What topical authority is, why it matters to Google, and how to improve it: specialisation, expertise, semantics and media coverage.
Read article →What a Topical Map is and how to design it step by step: pillars, subtopics, internal linking and experts who back up each piece of content.
Read article →What SEO entities are versus keywords, and how to work them with structured data and internal linking to strengthen your authority.
Read article →What Google's E-E-A-T is (experience, expertise, authoritativeness and trust) and how to work it to bring veracity in the age of AI.
Read article →Our own study of 100 queries on Google and 100 on SearchGPT: to what extent search engines take health specialists into account.
Read article →What link building is (and isn't): beyond buying links and obsessing over DR, building links with strategy and a message.
Read article →How to define your strategy before you start looking for links: link profile audit, spotting opportunities, content clusters and internal linking.
Read article →Which link building metrics are worth reporting and which aren't: authority, referring domains, rankings, actions, clipping and profile naturalness.
Read article →What the leaked Google documentation reveals about links: freshness, authors, anchor text and spam detection.
Read article →When to submit a disavow to Google (and when not to), what effect it has on your visibility, and how the Naturalness indicator helps you decide risk-free.
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