Get the market, search enginesand AI to discover your brand's value.
What we offer: Affinity PRO, the most powerful tool on the market, with Raffi, an AI agent that uses it for you and boosts your brand so the market, Google and AI recognise it. You set the strategy; it handles everything else.
The right media
Raffi analyses thousands of media outlets and channels and, by topical affinity with your brand, finds the ones that reach your audience and turn you into a source for Google and AI.
The right message
Raffi turns what makes you different, and the experts behind your brand, into the message and stories that make you stand out and earn authority.
The right moment
Raffi watches the news 24/7 and launches your story right when the wave you can ride appears. Before anyone else.
No hours, no learning curve
Raffi executes and learns on its own: you spend no hours on execution and there's no learning curve. You just approve.
How your brand perception works with Affinity PRO.
We combine five disciplines and run them for you with the Affinity PRO features for each one.
Digital PR
Get media to talk about your brand organically and mention you, gaining presence and authority. Raffi spots the trend, finds the right media and sends the story, at just the right time.
Branded content
Educational, entertaining and useful content published in third-party media, that adds value for the reader without putting your brand or product front and centre. That's how you gain presence and position your experts as go-to voices, naturally.
Personal brand
We put the real people behind your brand front and centre. Their experience and credibility convey authenticity and trust, and turn your experts into go-to voices that Google and AI recognise.
Topical authority
Becoming the go-to name in your topics by strengthening the topical clusters of your internal and external content, so Google and AI recognise you as a trustworthy source.
Online reputation
Looking after your brand message and what the market understands about you: we measure and work on how Google, AI and your audience perceive you.
The tool that powers your brand.
Everything it does under the hood.
Every feature has one goal: getting the market, Google and AI to perceive your brand's value.
Strategy: the foundation of every visible brand
Connect your vision with what you convey
We analyse whether your message comes across the way you want on Google, ChatGPT and the media already talking about you. Take control of your brand.
We focus on your audience's real perception, far beyond links.
Make your brand connect with your audience
Get personalised recommendations so Google, ChatGPT and, above all, your audience perceive what you want your brand to project.
We focus on how search engines and your audience interpret you.
Know the topics driving your authority
Discover the semantic signals your content and links convey. Focus on the opportunities and maximise your impact.
We're the only tool that analyses the topics of the content that talks about you.
Your strategy from a bird's-eye view
Design the map of your strategy, internal and for PR and link building, and strengthen your E-E-A-T by linking experts. Lean on AI for new ideas based on the topics of the media already talking about you.
A map that includes only the topics and URLs you're going to work with.
Which media to appear in, and what to say
Talk about what matters, where it matters
We tell you, precisely, what to say and where, based on the topical relationship between your site and each outlet. Become a topical authority.
No one else in the market calculates semantic affinity using natural language processing.
Stand out from your competitors
We're not a directory or a general database: we're your search engine so you can build your own media database. We find, in real time, for your project, media that ranks on Google, sources for LLMs like GPT, and outlets that appear in Google News.
Visibility in media where your competitors don't show up. If you do the same as everyone else, don't expect different results.
Measure and grow your presence in AI
Monitor mentions of your brand across different AI models and find the media that act as sources, to bring them into your strategy and earn mentions that boost your presence in ChatGPT, Google AI Mode, Gemini and more.
Your brand isn't what it says. It's who says it
Spot every trend in your industry
With Affinity Trends you create media stories based on what's happening right now.
Act proactively to maximise results
Create your stories around your strategy, key dates or events as they unfold, and bring your knowledge and expertise.
Spot trends, add value and become a go-to source of information.
Create surveys and Databriefs
Bring your original perspective and your own data to give media real value.
We build credibility for your brand and the people behind it, improving their positioning.
Find the experts your brand needs
Connect with other tool users who bring real experience, objectivity and rigour, improving the quality, E-E-A-T and trustworthiness of your content. Give your brand credibility.
The only online marketing tool that turns its users' expertise into a network of verified experts.
Don't save time. Multiply it
Optimise your time
Multiply your productivity by intelligently automating repetitive, routine processes. Focus on strategy and let the tool work for you.
It doesn't just automate: it analyses semantics and decides the way you would.
Take charge of your comms
Centralise emails, templates and activities, without losing pace or context. Stay on top of your media relationships.
It's not just another CRM: it's built to talk to media and grow your brand.
Report on your efforts
Everything that gets done is measured and communicated clearly. Emails, calls, collaborations and wins: all logged and ready to report. Show the true value of your work.
Everything built into the tool, with custom reports.
Strike the right balance
We detect unnatural patterns in the links pointing to your site, so your strategy stays safe and effective. The value of peace of mind.
While others look at outdated numbers, we see naturalness with an algorithm unique in the world: Naturalness.
Analyse how your topics grow, with data
Connect your strategy to Search Console: pick what you want to analyse and compare its evolution over time, without touching a single filter. Your strategy, easy to understand and measure.
Measuring your strategy shouldn't be a challenge — it should be an advantage.
The price has 3 parts
Licence
Monthly subscription to Affinity PRO, with Raffi included. No minimum term. You can add Raffi in the cloud or install it on your own team for free.
Branded Content spend
Because a brand perception strategy requires applying the 5 techniques: Digital PR, Branded ContentBranded ContentMarketing that creates useful, non-promotional content to connect with your audience and convey your brand's values. Instead of selling, it adds value, improving how the market, Google and AI perceive your brand.Read the full article →, Online reputation, Topical authority and Personal brand. All of this involves a media presence spend that we recommend planning for.
Onboarding training
A consultant sets up Raffi and Affinity PRO tailored to your brand and shows you how to get the most out of every feature. You're running at full speed from day one.
No minimum term: change or cancel whenever you want.
Affinity GO
- 1 project
- Up to 1,000 media managed
- Includes Affinity Trends without AI
- Expert creation and branded content placement
- Limited features
Affinity Lite Brain
- Up to 3 projects
- Up to 3,000 media managed
- All AI features
- 50 Sparks/month refill in Trends
Affinity Brain
- Up to 10 projects
- Up to 10,000 media managed
- Everything in Lite Brain
- Setup review with an assigned consultant included
Affinity PRo Brain
- Up to 25 projects
- Up to 30,000 media managed
- Everything in Brain, at scale
For the market to perceive your brand's value, we recommend combining several actions: digital PR to land organic collaborations, Branded Content strategies with non-promotional topics that are genuinely useful to users, measuring and working on your brand's online reputation, and creating content on your own site and in other media to become a topical authority and stay top of mind for potential customers. All of this involves a media presence spend that we recommend planning for, since organic collaborations depend on media needs. That's why we offer these media payment packages.
This amount is not a cost for Affinity PRO, your licence or Raffi. It's a payment to third-party media.
Prefer not to commit to a fixed monthly amount? You can skip this product and top up each project's Wallet with whatever amount you decide, whenever you decide it.
Optional human support to get the most out of Affinity PRO. You don't need it to get working; it helps when you do.
Personalised training
4 hours one-on-one with an expert consultant, focused on your project: gets Raffi and Affinity PRO set up to your needs and shows you how to get the most out of every feature from day one.
Setup review with an assigned consultant
Monthly video call with an assigned consultant who reviews, together with your team, your Raffi and Affinity PRO setup to maximise performance.
Set up your plan in 3 steps
Choose a licence and add media budget and training if you want. See instantly what you're subscribing to and what each amount covers.
Add just Raffi in the cloud
If you already hold a licence and just want to move Raffi to the cloud (€200/mo), it's a special product: it isn't handled through checkout. Tell us your Affinity PRO licence username and we'll get in touch to activate it.
Who's at the helm.
There are people behind Affinity PRO. At the helm, its co-founders —working hand in hand with Raffi, the AI agent.
SEO consultant since 2002 and one of the most recognised voices in the industry in Spain: a regular speaker at leading digital marketing events, a lecturer at Universidad Complutense de Madrid and several master's programmes, and author of two reference books on search positioning and link building. Founder of the SEonthebeach conference and creator of Affinity PRO and Affinity Trends.
"Posicionamiento y reputación online a través de link building ético" — Anaya (2022)
"Quiero que mi empresa salga en Google" — StarBook · 10,000+ copies sold- 🏆Global Digital PR Award 2022 — best digital PR tool
- 🎤Founder of SEonthebeach · creator of Affinity PRO and Affinity Trends
Co-founder of Affinity PRO, leading the company's operations and finance and coordinator of the SEonthebeach conference. Besides managing the business, she's a writer.
- 🧭Co-founder and COO — operations and finance at Affinity PRO
- 🏖️Coordinator of the SEonthebeach conference
- ✍️Writer · work published by InLimbo ediciones
- 🎓Spanish Language and Literature · creative writing (INBA, Mexico)
Our team is a group of digital marketing and digital PR enthusiasts, specialised in the five techniques Affinity PRO uses: digital PR, branded content, personal brand, topical authority and online reputation.
Make the marketperceive your value.
The Affinity PRO tool gets you there: in media, in search engines and in AI.