Since this can be somewhat confusing, especially if you’re new to Link Affinity, we’ll explain the concepts and how license credits work.

Projects:
This is the same as campaigns. A project can be for a website, a specific folder, or even a specific URL.
Imagine you have a website mywebsite.com and you want to work your strategy with Link Affinity solely for that project. In that case, you would spend one of the projects included in your license. So far, so good. But imagine you want to work on this same project in Spain and the United Kingdom. Ideally, in this case, you would have two campaigns. One for each country. Instead of configuring the project for the general domain in the case of the UK, you would configure it as mydomain.com/UK. With this configuration, that campaign will only consider URLs under that folder for crawling your content and tagging.
If the domains are geolocated, such as mywebsite.es, mywebsite.uk, and mywebsite.de, three projects would be used up from your license.

TIP: If you’re an agency with, say, 20 clients, you have the option of purchasing a single license for all of those clients or creating separate licenses for each of them. The main difference is that when you create an account for a client, you can give them access if necessary and view their campaigns. However, if you create a shared account, all projects or campaigns will be managed with the same access. Therefore, depending on whether your client wants access to the project or not, it’s advisable to purchase an exclusive license for them. If this is your case, we recommend joining the Certified Partner program, where you can manage all your active licenses, whether exclusive or shared, in a single dashboard.

Prospects:

Prospects, leads, or opportunities are sites that, through our search methods or your own import methods, enter your campaign either as a collaboration opportunity or as an active link.

It’s important to know that any opportunity you reject will no longer use credits from your license, so if you purchase a license with 2,000 prospects, that will be 2,000 sites you want to manage. Anything that isn’t relevant to you won’t count. Read the answer to “How license credits work” if you want more details.

TIP: With Link Affinity, the goal isn’t to have thousands of prospects to manage, but rather to have the right opportunities. A good link building strategy starts with quality, not quantity.

Affinity Calculations

The Affinity calculation is performed by tracking your project’s content, tags, and the terms it ranks for, and performing the same tracking for each of the opportunities/prospects that enter your project. This calculation is performed using language processing. Each calculation you perform consumes affinity credits, but just like with prospects, if a site doesn’t interest you and you reject it, either automatically or manually, that credit is recovered to calculate future affinities.

TIP: Automate the rejection of sites with “LOW” affinity from the start. This will allow you to recover both affinity and prospect credits from sites that are not related.

Prospects in Management

Link Affinity is organized in phases. The “Management” phase is the phase where opportunities are processed. When a site interests you and you want to manage it, it will enter this phase. This will consume affinity credits, but as soon as it is rejected or even a partnership is established, it will exit this phase, so these types of credits will be recovered.

TIP: Only include sites you are interested in managing in this phase. “Clearing the phases” doesn’t take time, and you’ll always have credits available.

Management Requests

At Link Affinity, we manage media communications for you, if you wish. This means that if, for example, you want to send a product to a blogger to test or explore collaboration options with a media outlet, we’ll pass on what you tell us and provide you with their response. When you send us media to manage, you consume these types of credits, but as with the rest of the indicators, if, once we’ve provided you with the information, you decide to reject it, these credits are recovered. As you can see, you always recover credits. Our goal is to ensure you don’t run out of them by making good use of them.

Visibility Searches

At Link Affinity, we don’t work with media databases. We go online to find the best opportunities for each campaign. One of the search methods we perform is by running your queries on search engines to identify opportunities with media outlets that are already ranking in search engines. When you make a query, it consumes this type of credits. If you have made a mistake with a

If you run a query that you think isn’t bringing you interesting media, you can delete it and recover the credit, but the opportunities that came in for that specific query will also disappear. Unless you’re mistaken, we don’t recommend deleting them.

TIP: Don’t run too many queries. Start with two or three queries and, as you acquire prospects, you can expand. Running too many queries can make managing thousands of media tedious.

Recurring Searches

When you run a query that seems interesting to you because of the opportunities it has brought to the project, you can mark it as recurring so that the system automatically launches the query and brings new results that weren’t there when you previously launched it. This is a great way to automatically feed each campaign. By removing the recurrence of any query, the credits for this type will be recovered.

TIP: First, run the query and look at the results it brought you using the tagging filter in each phase. When you see that the sites are interesting, mark the search as recurring.

NOTES:
*Credits are shared among all your projects. If you have three campaigns and one consumes all your leads, your remaining credits will be limited. It’s important to analyze your needs before purchasing a shared license.